Sterling · Alex Sterling
Not whether the tag is installed — whether anything leaves the page when someone lands on it. Those are two different questions, and the second one is the one that costs money.
I write to a small number of sites a day, and only when I have found something specific: a pixel that loads but never sends an event, a Tag Manager container with no GA4 inside it, two conversion IDs firing into separate accounts.
Everything I look at is public. It is what your own browser sees when it loads your page. I have no access to your accounts, and I am not asking for any.
You can confirm what I found in about ten minutes, without me:
DevTools → Network → filter “collect” → reload the pageEmpty means you are seeing what I saw.
Google Ads management and analytics setup for small businesses — clinics, charters, trades, local services. Mostly the unglamorous half of it: making sure conversions are counted once, attributed to the right place, and actually reaching the bidding algorithm.
Longer write-ups and earlier work live at sterling.company.
Reply to the email — it comes straight to me. Or write to alex@felwix.com.